Up to date: April 2020
When was the final time you up to date your social media bio? Did you wrestle to seek out the fitting phrases?
In that case, you’re not alone. Whether or not the wrestle is over what to jot down, how one can write, or what to incorporate, crafting your bio may be powerful.
However right here’s the excellent news. Sharing your strengths, abilities, and distinctive expertise doesn’t need to be troublesome.
That’s why I’ve put collectively a 4-step course of that will help you write the perfect social media bio for each social community.
Sound daunting? Don’t fear!
Right here’s the easy course of, plus a fast video to stroll you thru the method.
STEP 1: Audit Your Social Media Bio
Earlier than we leap into the method to create the right social media bio, let’s first analyze what yours appears like throughout every social community.
To do that, take quarter-hour and:
- Go to Fb, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
- Full this guidelines and reply every query for all social channels.
Bio Audit Questions
1. Is your identify the precise one you’re utilizing on all on-line profiles?
Make it simple for individuals to seek out you. For instance, if the identify of your organization is Amy’s Bakery and your Fb Web page is Amys Cupcakes, you’ll want to repair that.
It’s essential to maintain your branding constant. In any other case, individuals need to hunt and peck to find out if that’s you.
Consistency is the important thing to getting discovered.
2. Does your bio incorporate key phrases which might be related to your trade and area of interest?
If not, go to Google Search. Kind in 3-5 phrases (2-3 phrase phrases) that your viewers would use when trying to find your corporation.
What you wish to use in your key phrases:
- Firm identify
- Your identify (if private model)
- Product identify
Utilizing Amy’s Bakery for example, key phrases may be:
- “bakery l. a.”
- “greatest cupcakes l. a.”
- “birthday desserts l. a.”
The next step is putting these organically into your bio. This doesn’t imply shoving every one into your bio.
Right here’s the distinction:
- Amy’s bakery Los Angeles makes the freshest desserts on the town vs.
- Amy’s bakery has the freshest desserts in Los Angeles
See and listen to the distinction? One is conversational whereas the opposite sounds robotic.
Nobody understands this greater than Ann Handley, Head of Content material at MarketingProfs.
3. Have you ever accomplished your full “About” part?
Websites like Fb provide you with a variety of actual property to work with.
Take full benefit of this prolonged bio so as to add all contact info:
- Web site
4. Is your profile image constant throughout all social profiles?
Writing your greatest social media bio additionally consists of sustaining a constant model. Your profile image must be:
And for those who’re a private model, let individuals get to know you and your persona.
No phony avatars or grainy pics.
5. Are you utilizing hashtags the place related?
Hashtags don’t work on all social channels, however the place they do – you must incorporate essentially the most related one.
Use hashtags to get discovered on every social channel. This is able to be what you wish to be identified for. When individuals search, how will they discover you?
Incorporate them the place you may organically, don’t key phrase stuff only for the sake of it.
Jeff Sieh with Manly Pinterest Ideas infuses his persona into the whole lot he does.
He’s identified for that beard and it exhibits up throughout his social channels. Whilst you would possibly now have a beard to placed on show, you’re identified for one thing.
Don’t be afraid to share that!
STEP 2: Discover Your WIN
In an internet world of “extra of the identical,” creating differentiation is a should. Certain – standing out may be powerful. However mixing in is usually the kiss of demise in relation to social media success.
Whether or not you prefer it or not, assumptions are being made proper now about your corporation. Your product, service, buyer expertise, and on-line presence are all elements in driving shopper notion.
However your social media and on-line presence are a lot extra than simply that. It’s the model you’ve created, together with the repute and relationships you’ve constructed over time.
Every thing out of your conversations to your each day actions, the best way you’ve handled your clients alongside the best way and, after all, the entire super-duper awesomeness that makes you so splendidly and delightfully you – is tied up into your model notion.
The problem for many firms is translating these traits right into a model that draws, engages and evokes potential clients throughout social media.
So earlier than you may share what units you aside and why your target market ought to work with you, it’s crucial that you simply determine your WIN (Who, Points, Wants)
- Who’re you talking with on social media: small enterprise, entrepreneurs, entrepreneurs.
- What points or issues do you resolve: not sufficient time, bandwidth, finances, conversion.
- What are their particular wants after they come to you: create extra content material, social media engagement, ease of use, long-term resolution, trusted resolution.
Let’s take a minute to apply. I would like you to consider your WIN and write down 3 solutions to every of those questions.
They may turn out to be a driving drive behind:
- Your social media content material.
- The positioning of your advertising message.
- The way you craft your social media bios.
Doing this work, at first, is a important piece, particularly for those who’re at present working with shoppers.
I invite you to do that now, reasonably than enjoying from behind and scrambling to place your WIN collectively down the highway.
STEP 3: Determine Your Strengths
As enterprise professionals, we are likely to deal with fixing our weaknesses. Issues like impatience, procrastination, or an lack of ability to delegate can really feel like roadblocks to success.
However seeing these as your Achilles heel and a hindrance to additional development is a skewed manner to have a look at it. In the present day, I’m encouraging you to flip that considering on its head. Via this train, you’ll deal with increasing your strengths. Why?
For one, it creates an enormous shift in your efficiency in line with a Gallup survey. Plus, focusing in your strengths will enhance your productiveness and creativity.
And most essential, as soon as you are taking the time to undergo this 2-step course of, you’ll see how we pull this into your bio. It’s a shortcut to making a bio that not solely converts however speaks volumes to your goal market.
So let’s transfer the needle in your strengths and provides your social profiles a BIG enhance of optimistic power.
Right here’s how one can get began…
1. Reply the reflection questions beneath. Add as a lot element as you may to your preliminary reply.
- What are the highest 3 stuff you like to do daily?
- What challenges have you ever overcome that you simply’re most happy with?
- What’s your largest achievement and why does it matter to you?
- Are you modern or conventional in considering?
- How do you favor to speak?
2. Take your solutions and condense them into a brief bullet-point checklist.
For instance, the highest 3 stuff you like to do daily would possibly appear to be this:
- Speak with clients.
- Write weblog posts.
- Design social media graphics.
Now that you simply’ve recognized:
- The highest 3 stuff you like to do daily.
- The largest problem you’ve overcome and are most happy with.
- Your largest achievement and why it issues to you.
- What you do higher than anybody else.
- Your largest success story.
You’re going to weave these into your bio for every social channel. Somewhat than a sterile sounding bio, this will probably be an expression of your model story.
STEP 4: The Social Media Bio Components (Do THIS One Factor!)
Now comes the enjoyable! Prepared to jot down your social media bio?
Right here’s the precise method to comply with.
By the point you’re carried out, you’ll have written your 150 and 300-word bios – the size you’ll want for any social community – comply with this course of:
- Choose one factor you’re keen on essentially the most out of your checklist. What would you do daily even for those who didn’t receives a commission for it?
- Now inform the story of your best achievement.
- And the particular person you’re keen on to assist.
- Lastly, write down what you do higher than anybody else.
The method appears like this:
150-word bio: One factor you like to do daily + the particular person you assist + your resolution = your bio.
Kim Garst is a main instance of a bio that shares precisely what her viewers must know.
What does Kim like to do? Helps companies develop with social media
Who ought to rent Kim? Small enterprise homeowners.
What’s Kim’s resolution? She focuses on model consciousness, firm development, constructing connections, and dependable communities.
All of this may be seen in motion on her personal social channels.
300-word bio: One factor you like to do daily + the particular person you assist + your resolution + your best achievement = your bio.
Right here’s how Andrea Vahl, co-author of Fb Advertising and marketing All-in-One for Dummies makes use of her bio on LinkedIn. See how she’s utilizing that area to inform her story, however in a manner that speaks on to her viewers?
For me, the 150-word bio could be:
One factor you like to do daily: put a scalable enterprise technique in place
The particular person you assist: growth-driven leaders
Your resolution: create a complete on-line advertising technique to draw extra clients and enhance income
So, if we pull that collectively, that is what it feels like:
We’re the primary and solely specialised consulting agency that helps growth-driven leaders join on-line advertising with a scalable enterprise technique to drive measurable income development.
Now right here’s the thrilling half about this…
Not solely does this turn out to be your social media bio, but it surely additionally turns into your 30-second “elevator pitch.” You’ll apply it to social media (or anyplace else for that matter) to explain who you’re, what you do, and who you assist.
Take a second to make use of the method in your corporation and fill within the three blanks beneath.
Social Media Bio Components
- One factor you like to do daily +
- Your best achievement +
- The particular person you assist +
- Your resolution =
- Your new bio!
Voila! You now have a bio so as to add to every of your social networks. Use these to clean up Fb, Twitter, Instagram, your web site, and weblog.
Consistency is the important thing to making a streamlined model that helps your model shine on-line.
Right here’s the Social Media Bio Tutorial
Full disclosure: Hyperlinks on this web page could also be affiliate hyperlinks which implies that for those who resolve to purchase, I’ll earn a fee. 3 issues it’s good to know: I solely advocate merchandise I take advantage of inside my very own enterprise, am extraordinarily pleased with, and may confidently promote.