How to Use Social Media to Future-Proof Your Business

Up to date: April 2020

The net world is altering at a speedy tempo.

Not a day goes by with out an advance in expertise. However with this endless transformation, how do you guarantee your online business stays forward?

The hot button is adopting a future-proof technique that permits social media to behave as your first line of protection.

As an insulator, social media can defend you from these waves of change that threaten to derail your organization.

Undecided the place to start?

Tune in for this episode of Model Authority Podcast, the place I share precisely how to do this.

Subscribe to Model Authority Podcast in iTunes

Highlights From Episode 11

  1. Don’t Depend on a Single Social Community

With so many social networks, choosing one to concentrate on may be overwhelming… however it doesn’t should be.

Do your analysis to grasp the place your viewers is spending their time. Know what kind of content material they’re in search of and what issues are price fixing.

A good way to do that is to start out a listening marketing campaign. Go to:

  • Fb
  • LinkedIn
  • YouTube
  • Twitter
  • Instagram
  • Pinterest

Have a look at your viewers and your competitors. Now reply the next questions.


  • What content material are your followers sharing?
  • What content material are they interacting with?
  • What conversations are they having?
  • What social community(s) are they lively on?


  • What subjects is your competitors speaking about?
  • What content material are they interacting with?
  • What content material are they sharing?
  • How are they positioning their answer?
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Supply: Accion

Don’t unfold your self out, making an attempt to be all over the place. As an alternative, arrange a home-base on 2-3 social networks which might be best for you, and decide to them.

Then you’ll be able to concentrate on drilling down into your viewers’s desires and desires inside every community and constructing a powerful presence.

  2. Decide to the Lengthy Recreation

Don’t fall sufferer to the shiny object syndrome, chasing after every new community, technique, or tactic.

Social media isn’t a dash, it’s a marathon. You wish to be in it for the long term.

This implies you must set actionable social media aims and perceive how they help enterprise progress. You’ll by no means know the total capabilities of a community or course of in the event you don’t decide to exhibiting up constantly.

For those who let folks see that YOU present up on a constant foundation, that consistency will push you in the direction of credibility, authority, and in the end, success.

  3. Concentrate on Relationships

Constructing relationships on social media is vital to future-proofing your online business. You’ll be able to’t simply ship just a few tweets or like just a few posts and count on folks to put money into your model.

Take the time to get to know your viewers – the folks speaking (or trying) for a similar factor your online business has to supply.

To perform this, perform some research inside every of the social networks. Get your hands on your key phrases and determine conversations round these subjects.

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Begin utilizing these hashtags in your posts, and provides folks an opportunity to seek out and join with you.

This may allow you to construct credibility, consciousness, and relationships with folks in that business.

  4. Construct a Rock-Stable Model

Maybe an important approach to future-proof your online business is to create a model that’s immediately identifiable and one folks belief.

Supply: Development N’Com

For that, you must translate all of the traits that make up your model, throughout social media.

You can begin by figuring out your WIN:

  • Who: Who’re you talking with?
  • Points: What issues do you remedy?
  • Want: What are their particular wants?

Your solutions will grow to be the driving power behind your use of social media and the way you model your online business on-line. In any case, when you perceive your WIN, you’ll have the ability to converse to the Who, the Points, and the Want in a transparent and concise means.

Closing Ideas

As a startup or small enterprise, making certain that the wave of on-line change doesn’t pull you beneath is extra necessary than ever.

For those who decide to the 4 methods I shared on this podcast, you’ll have the ability to use social media to strengthen your model and future proof your online business.

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