How to Run a Successful Facebook Contest for Your Business

Operating a profitable Fb contest for what you are promoting doesn’t occur by luck. It takes cautious planning and promotion.

However in case you do it proper, a contest generally is a welcome addition to your advertising and marketing technique. A nicely thought-out Fb contest may help you:

  • Improve engagement
  • Usher in new contacts
  • Enhance web page publicity
  • And, rather more!

? Under are the 13 steps I’ve examined and confirmed to work. If you wish to run your greatest Fb contest, right here’s your information!

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  1. Set Objectives and Goals

Making a contest is rather more than simply rewarding present clients with prizes. A well-crafted contest isn’t an remoted occasion. It rolls over into your total advertising and marketing technique and helps meet particular targets.

[clickToTweet tweet=”If you don’t know what you want out of your Facebook contest, you shouldn’t create one.” quote=”If you don’t know what you want out of your Facebook contest, you shouldn’t create one.”]

To essentially perceive what you’d like out of a contest, you have to keep in mind and perceive the trendy advertising and marketing funnel. Going from attracting clients to partaking them will likely be an enormous win for what you are promoting. Don’t simply throw collectively a half-baked contest. Be strategic!

That’s the place your actual worth in contests comes from. And by leads, typically, I imply e-mail addresses. Getting folks in your common e-mail subscription record will get them, just about talking, into your door. They’re those who will learn your content material and participate in your occasions.

From there you can begin constructing a buyer profile and offering the content material they actually need. There’s a place for promotions with the aim of getting extra likes, however, typically, that doesn’t generate sturdy, certified leads.

Some targets and targets you might have:

  • Extra Fb followers
  • Larger model consciousness
  • New emails and leads
  • Consumer-generated content material
  • Product improvement crowdsourcing
  • Extra engaged and constant followers
  • Speedy gross sales
  • New product/occasion consciousness
  • Higher perception into your followers’ likes
  • Extra visitors to your e-commerce retailer

  2. Know Your Goal Market

One frequent Fb mistake companies make when defining their goal market is casting a large web.

It is advisable keep in mind that advertising and marketing to everybody means you’re advertising and marketing to nobody.

There are such a lot of demographics and populations of individuals, and it’s as much as you to determine who your product is optimized for.

Concentrating on sure demographics will give your contest increased high quality entries. These will likely be people who find themselves really concerned about your product. You’ll additionally get extra entries basically.

By realizing your goal market, you’ll be able to run multiple contest focusing on completely different teams.

For instance, in case your followers are break up between genders, you’ll be able to run one contest for males and one for ladies by utilizing completely different themes and messages.

  3. Select the Kind of Contest

There are 15 various kinds of contests you’ll be able to run on Fb. The highest three for all companies are sweepstakes, photograph contests, and referral promotions.

Every has its personal benefits.

Sweepstakes are a fantastic first contest to run, whereas photograph contests are terrific at involving your followers.

As for referrals, whereas extra superior, they’re an ideal strategy to generate leads.

Sweepstakes contests are a good selection as a result of they’re very simple for members to enter.

The truth is, some companies get so many certified leads out of sweepstakes contests that they run them each month, build up pleasure for his or her viewers.

READ  How to Use Social Media to Future-Proof Your Business

In the event you’re operating a sweepstakes contest, it is sensible to additionally embody a pop up that asks the participant to Like your Fb web page.

It gained’t flip folks away as a result of they’ll at all times have the choice of not liking the web page, and nonetheless having the ability to enroll in the competition.

Photograph contests are a fantastic supply of visitors.

After folks add their images, you’ll be able to construction the competition in a method that lets others vote on which images they like greatest.

The members often share their entry with their community, asking everybody they know to vote for them.

And meaning main publicity in your model.

Some corporations even choose 2 winners: one from the images, and one random vote winner. This offers an incentive for everybody to take part or vote.

One other nice thought is to ask followers to submit images of them utilizing your product. That is improbable for model involvement and sense of group.

Such images are additionally the right kind of user-generated content material.

You’ll be able to later use them as social proof, and to point out your potential clients how a lot your present clients love you.

Referrals are the right supply of recent certified leads for what you are promoting.

Simply check out what Cricket Wi-fi did: they gave a $25 credit score for each profitable referral. That is good advertising and marketing!

As a substitute of sending out an advert to people who find themselves completely tired of make-up, this technique will get people who find themselves already , to refer these they assume might also have an interest.

Different contest concepts embody…

A wish to win contest generates numerous engagement because it’s tremendous simple to love a publish or photograph.

In case your aim is engagement, and also you’re not involved with gaining emails, think about the sort of contest. It’s good for smaller giveaways.

You’ll be able to ask customers to click on “like” on a publish, a photograph, video, or standing replace.

Then, to discover a winner, randomly select somebody who appreciated the publish.

These contests are nice for producing engagement, good advertising and marketing, and crowdsourcing info.

Take into account asking a query akin to, “What do you want most about our merchandise?”

Coming into the sort of contest requires extra effort, which suggests you gained’t get as many individuals coming into as in a “wish to win”contest.

However, it’s nonetheless an effective way to get extra interactive and engaged.

You’ll be able to go for the most effective of each worlds and ask your followers to love AND remark to be able to participate within the contest.

That method, you’ll get each, engagement and interplay.

Nevertheless, be certain to offer away one thing greater since you’re asking extra of your followers for his or her participation.

Bear in mind, the extra effort your followers need to put in to enter – the larger the prize.

Photograph caption contests are extremely widespread.

They’re often humorous and are an effective way to generate creativity out of your followers.

Publish a humorous photograph and get folks to caption it.

You too can ask followers what you need to title an upcoming product. This may generate concepts for you in addition to give them a way of possession in your product.

  • Fill-in-the-Clean Contest

That is the best participation contest.

Write an incomplete sentence and have your followers full it. It might be one thing like “If you wish to achieve success, be ready to be_____ and  _____. ”

You’ll get a variety of entries as a result of it’s simple for folks to participate in. All they need to do is provide just a few witty or sensible phrases.

Such a contest is often fairly enjoyable and is nice for engagement.

Ask your followers a query you assume they’ll be concerned about, and get them to submit the proper reply.

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You too can ask followers to decide on between two issues.

A technique to do that is with the merchandise you carry, as it would get you a variety of useful suggestions out of your viewers.

You’ll be able to even use enjoyable popular culture subjects akin to “Batman vs. Superman – who would win?”

Folks love giving suggestions. Capitalize on this by asking them a query.

There are many methods to do that.

You’ll be able to crowdsource issues by asking followers that will help you select a brand new brand, ebook title or ebook cowl, and even determine in your subsequent weblog matter.

Your followers will really feel like they performed a component within the resolution course of, when you’ll be capable to use their suggestions in your advertising and marketing.

  4. Decide Funds and Select Applicable Prize

With a view to enhance worth in your contests, it’s worthwhile to give away one thing that’s associated to what you are promoting.

You can provide away a present card to what you are promoting, a product you promote, or a lifetime subscription to your content material.

In spite of everything, in case your hair salon offers away an iPad, you’ll get entrants who’re concerned about a free iPad, not essentially your salon.

What’s extra, these folks will unsubscribe as soon as the competition ends and never care about the rest associated to what you are promoting.

  5. Select Contest Entry Technique and Pointers

There are lots of methods to construction your contest, and there’s nobody proper strategy to do it. The bottom line is to decide on the construction and the entry methodology that greatest aligns along with your targets.

Additionally, attempt to hold it so simple as doable.

You’ll be able to ask folks to love your web page, submit an e-mail deal with, reply a query, or submit a video.

  6. Guarantee Your Promotion Converts

If you wish to create a promotional web page that converts contestants into leads, comply with the following pointers:

  • Write an consideration Grabbing Headline. Use phrases like Final, Free, Superb, and Main, as these are likely to do the most effective.
  • Use knowledgeable wanting picture: Not one you stole from a Google search.
  • Write a short description: What’s the promotion? How do folks enter? Use bullet factors if there’s a variety of element.
  • Present a distinguished name to motion button: Enter, Submit, Click on Right here.
  • Think about using a countdown clock: it provides urgency
  • Have a easy kind: Usually, simply ask for a reputation and e-mail deal with, until it’s an enormous prize. Something extra hurts your conversion charge.

  7. Decide Your Contest Time Body

Resolve how lengthy your contest will run. Selecting a time-frame that’s seasonal, a restricted supply, and a fast promotion will at all times encourage conversion.

Most contests run for a month, however two weeks might also be lengthy sufficient in your promotion. It will depend on your supply and whether or not you’ll attain your entrant aim in that time-frame.  The bottom line is to make it lengthy sufficient for folks to listen to about it from their buddies and enter.

In the event you’re a preferred model, you’ll be able to even run promotions that shut in someday, taking part in on that sense of urgency. This works if you run so much of contests. You’ve educated your followers to work together. They’ve proven curiosity they usually’re excited to enter any contest you run.

If that is your first contest, begin out with a month. You’ll be able to then shorten contests as curiosity rises.

  8. Promote Your Fb Contest

It is advisable get your contest in entrance of as many individuals as doable. Listed below are just a few concepts on the way to accurately put it up for sale:

  • Ship out emails earlier than the competition begins to construct anticipation.
  • Give subscribers an additional entry and goal emails to sure demographics.
  • Create a marketing campaign hashtag.
  • Weblog concerning the contest. Additionally, try to get different bloggers to publish concerning the marketing campaign.
  • Give different promoters the script code to embed it on their websites.
READ  How to Create Engaging Videos for Social Media

  9. Methods to Promote the Contest

Throughout your promotion, share posts twice a day on Fb and your different social media channels.

Point out that it’s for a restricted time solely and unique to followers. Don’t neglect to incorporate nice pictures of the prize.

Don’t miss the chance to cross promote your contest on all the opposite social networks you’re lively on.

You too can run a Fb Advert to focus on your viewers.

  10. Monitor and Tweak your Contest

At all times be data-driven. All through and after your contest, check out what’s working and what’s not.

Pay attention to any spikes in visitors at completely different occasions or from completely different platforms to be able to be taught extra about your viewers.

Possibly they’re extra engaged by Instagram, or most lively within the night.

You are able to do AB testing to find out what’s performing the most effective, and alter accordingly.

Don’t neglect to make modifications if issues aren’t operating easily.

Listed below are just a few efficiency indicators to take a look at:

  • The variety of members
  • Likes
  • Shares
  • New emails
  • New Fb followers
  • Gross sales of product

  11. Publish-Contest and Observe-Up

Though it could appear to be the purpose of a contest is to get folks excited a few prize, the true worth comes from having the ability to comply with up with all members.

So, even when the competition is over, your job shouldn’t be. You’ll be able to ship out an e-mail to offer members extra possibilities to have interaction with you and your content material.

Give them a comfort prize like a reduction code, and use drip e-mail advertising and marketing to maintain placing your model on the market.

Attempt to not lose leads. As a substitute, nurture that relationship.

  12. Notify the Winner

When you’ve chosen your winner, publicly congratulate them on Fb so folks can:

  1. See that there was certainly an actual winner
  2. Get them excited concerning the subsequent marketing campaign you run, as the subsequent particular person featured could also be them.

  13. Different Methods to Observe Up

There are lots of methods you’ll be able to comply with up and hold in touch with the entrants.

Listed below are just a few concepts:

  • Write a weblog publish
  • Ship out comply with up emails
  • Share worth and ship them over to your subsequent marketing campaign if it’s related
  • Ship them to your web site or e-newsletter join
  • Point out any new or particular offers

Closing Ideas

Including Fb contests to your advertising and marketing campaigns is a part of a fantastic technique.

Folks love freebies, so operating contests means followers will grow to be extra engaged. And engagement will increase your attain, exposing your organization to a complete new viewers.

From there, it’s your likelihood to make new contacts, enhance gross sales, and drive visitors to your web site.

So go forward, get began at the moment. I’d love to listen to how your contests prove!

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Social Media Mastery: A Complete Information to Strategic Progress

Have you ever ever puzzled what separates these which can be efficiently utilizing social media from people who battle? They’ve a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media technique that works at the moment!



Initially written by Rebekah Radice and revealed on Publish Planner.

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