How to Develop Your Social Media Brand Strategy

We’ve all heard the horror tales… an ill-advised tweet, a Fb publish that erupts into offended protest, or a meme that was higher left unshared.

Whereas it could take a while to create your excellent social media technique, it’s vital to nail it down ahead of later.

It might make the distinction between an oops you may’t get better from and a technique that builds model consciousness, dialog, and engagement.

So, let’s start with the fundamentals, and make this simple on you. As a result of technique ought to be enjoyable, not heavy, uncomfortable, or irritating.

On this episode of the Model Authority podcast, you’ll discover ways to shortly set up your social media model technique.

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Highlights From Episode 6

  1. Set Targets and Make Them Stick

You’ll be able to’t begin crafting your technique should you’re not clear in your total targets and goals.

Take a couple of minutes to jot down down what you need to obtain. And don’t overlook to provide them a deadline.

A objective and not using a date is simply a dream.

  2. Select Your Social Media Platforms

You don’t must be lively on each single social media platform – simply those that finest assist your targets.

So, ask your self:

  • What social community(s) is your viewers actively utilizing?
  • What platform(s) align with the kind of content material you share?
  • What platform(s) are applicable to your trade?

Answering these questions will assist you to select the suitable platform for you, your model, and your viewers.

  3. Create a Content material Technique

Earlier than you begin creating and sharing content material, you will need to perceive the wants of your viewers. Go to Fb, Twitter, Instagram and extra to see what sort of content material your goal market is most fascinated by.

READ  How to Create Engaging Videos for Social Media

Subsequent, brainstorm your content material matters primarily based on the analysis above.

Now it’s time to resolve on the kind of content material you’ll share. I counsel you deal with content material that converts:

  • Weblog posts
  • Webinars
  • Ebooks
  • Case research
  • Particular Studies
  • White papers
  • Workbooks / Downloads
  • Podcast interviews
  • Checklists / How-to’s
  • Video guides and tutorials

You don’t should share each sort. Choose one, see the way it performs, and transfer on to the subsequent sort of content material.

Supply: Graphic Mama

  4. Create a Posting Technique

Having a data-backed posting technique will make sure that your content material is reaching your viewers on the suitable platform and on the proper time.

First, decide what social networks you’ll share your content material on.

To get began, first write down what sort of content material you’ll share on every channel.

Subsequent, resolve how typically and while you’ll share that content material. Use analytics to find out when your followers are most lively on-line

Lastly, create a content material calendar to remain on monitor.

Don’t have one? You’ll be able to obtain this free calendar after which arrange primarily based in your posting schedule.

  5. Monitor, Measure, Regulate

Are you being attentive to your outcomes? It’s troublesome, if not unimaginable, to construct your model on social media should you:

  • Don’t know what you need to obtain
  • Don’t have a system in place to observe outcomes
  • Don’t actively monitor, measure, and alter technique

There’s now approach to know if what you’re doing is getting you nearer (or pushing you additional away) out of your targets except you monitor and measure your ongoing efforts. Doing so will assist you to:

  • Set the suitable targets
  • Decide what’s working and what’s not
  • Iterate
  • Select a number of metrics which might be aligned together with your targets and monitor them day by day. I counsel you deal with actionable metrics, that assist you to make choices.
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Remaining Ideas

The advertising and marketing world is continually evolving. The one approach to keep forward is to have a transparent and efficient advertising and marketing technique to information you.

If you happen to haven’t already, hear and subscribe to my podcast the place I dive deeper into learn how to create a technique that works.

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