How to Build Engaging Video with Lumen5

Need to hear how Lumen 5 can assist you with participating video?

Learn on!

By now everybody is aware of that video content material drives most engagement on social media.

On Fb, for instance, it will get extra likes, extra shares, and extra clicks than every other content material format.

It’s a robust medium that amplifies your content material and will increase the attain of your message.

And entrepreneurs are taking discover – 60% of entrepreneurs used movies of their social media technique in 2016.

They usually’re seeing excellent ROI. However…

…what’s with the remaining 40 p.c?

They’re laying aside creating movies as a result of movies eat up quite a lot of time and are sometimes costly to provide.

Up till lately, you additionally wanted to have somebody in your crew who is aware of their manner round know-how for creating and modifying movies.

Fortunately, there’s now a plethora of video instruments that make the method painless and surprisingly reasonably priced.

Lumen5 is a type of instruments. Now let’s see what this video creation platform is all about.

How Lumen5 Works

Lumen5 is an ideal device for entrepreneurs and enterprise house owners who weblog. Why? As a result of it helps them simply flip weblog posts into movies they will share on social media.

After a fast signup, you’ll be capable of use Lumen5 free of charge to create brief and shareable movies from any hyperlink.

The platform leverages AI to match the content material of your article with related photos and video clips, making a slideshow kind of video with textual content overlays.

The Storyboard

If you log in, you’ll be prompted to enter an article hyperlink or to repeat and paste your content material.  The subsequent display screen you’ll see in Lumen5 is your storyboard. It can present your article textual content on the left and your storyboard on the correct hand facet.

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You’ll be able to select which sentences you need to embrace in your storyboard with a easy click on, and reorder or delete any objects as simply.

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Lumen5 recommends creating brief and efficient movies, so for those who write lengthy articles like I do, you’ll most likely create a video round your subheadings, ideas you present within the article, and so forth.

Additionally, the textual content fields in your storyboard shouldn’t go over 140 characters.

Including Media & Audio

As soon as you might be completed including the textual content you need to function in your video, you’ll have the choice to decide on the visuals from the library, seek for related photos primarily based in your key phrases, or add your individual photos. Lumen5 ensures that each one the photographs of their library are royalty free so you should use them with out having to fret about copyrights.

If there are photos inside your weblog submit, the device will present them on the prime of the library. With a drag and drop editor, you possibly can simply add background photos to the slides that includes your textual content.

There’s additionally a reasonably respectable music library so you possibly can select an audio monitor on your video. The cool factor about it’s that you would be able to search the music primarily based on “temper.”

Add Model Property

On the branding tab, you possibly can simply add your individual belongings to make your video extra on-brand.

Right here you’ll be capable of add your emblem and watermark. The emblem have to be at the least 400 x 400 pixels and will likely be proven on the final scene (outro) of the video. The watermark needs to be the identical dimension and it’ll seem within the prime proper nook of your video.

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Within the branding tab you’ll even have the choice to decide on the textual content spotlight coloration, in addition to the background coloration for the scenes with icons. The ultimate step is so as to add an outro message or a name to motion to your video. What would you like your viewers to do subsequent? It’s crucial to not overlook this half!


Publish and Share Your Video

If you’re pleased along with your video, simply click on Proceed on the prime proper nook of the display screen. Now you will notice a preview of your video. In case you’re happy with the end result, you possibly can obtain your video as an .mp4 file and share it in your social media profiles.

Concepts for utilizing Lumen5-generated video for promotion

How about utilizing a brief video to showcase your new product or service? You’ll naturally write at the least one article about your new providing and also you’ll strive to not be overly promotional about it. You’ll be able to repurpose that article right into a video and share it on social media.

Drawing the eye of your viewers to your new product will likely be a lot simpler with an enticing video that exhibits not simply the product options, but in addition how they will profit from it.

Right here’s an instance video showcasing Airpods. The video was created from Apple’s weblog submit. In case you watch it, you’ll see why it’s a lot extra applicable for social media audiences than a typical weblog submit.

Present that you simply take heed to your prospects. Your buyer assist crew is sort of definitely receiving requests for brand spanking new options or merchandise, or options for enchancment out of your prospects. Each occasionally, you’ll see lots of people requesting the identical factor and you might determine to grant their want!

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There’s no higher strategy to announce it to your viewers than with an interesting and shareable video! For instance, McDonald’s prospects (120,000 of them in a 12 months!) requested all-day breakfast and the quick meals restaurant chain determined to make {that a} actuality. Right here’s an instance video for McDonald’s All-Day Breakfast.

Promote an upcoming occasion or a content material supply. In case you manage occasions of any variety (on-line or offline) you might be most likely selling them by way of weblog posts. By repurposing them into brief, to-the-point movies, you possibly can attain extra of your viewers on social media and drive them to take motion e.g. join a webinar or attend your occasion. In any case, Lumen5 provides you an choice so as to add a CTA on the final scene of the video!

The identical stands for any kind of content material supply you will have in your web site. Simply flip an article on the identical matter right into a video, share it on social, and ask folks do obtain a associated e-book, whitepaper, and so forth.

Lumen5 Pricing

Lumen5 gives a free plan that you should use to create limitless movies and entry the entire platform’s options. There’s additionally a Professional plan that allows you to create increased decision movies (720p) and which additionally removes the Lumen5 icon from the credit.


Lumen5 simplifies video creation course of entrepreneurs enabling them to advertise their enterprise on social media with probably the most shareable and fascinating kind of content material.

What instruments are you utilizing to create movies for social? Are you going to offer Lumen5 a strive? Tell us within the feedback!



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