How ALL Wildly Successful People Use Social Media for Events

Ever go away a convention and want you’d linked with extra folks?

Or worse but – notice you didn’t seize any contact info, making occasion observe up subsequent to inconceivable?

Yep, we’ve all been there.

Whether or not it’s a scarcity of preparation or a whirlwind occasion, exhibiting up and not using a plan is a right away fail.

However there’s one factor all wildly profitable folks know which you could be taught from.

Utilizing social media earlier than, throughout, and after an occasion will set you aside. The truth is, it’s the important thing to increasing your community.

How do I do know? As a speaker, I spend lots of time touring, networking and connecting.

As I’m on the brink of go away for 2 massive conferences this week – #AdobeSummit and #SMMW17 – it’s simple to see that group and preparation are the keys to success.

Wish to get a jumpstart and use social media in your subsequent occasion?

Beneath are steps you’ll be able to take proper now to analysis, set up relationships, and observe up after your subsequent convention.

Plus, I share the precise instruments it’s good to go away an indelible mark within the thoughts of your networking contacts.

Earlier than the Convention: Do Your Analysis

First issues first.

As you put together in your occasion, do your analysis. Who’re you keen to satisfy? Twitter is one among my favourite social networks and an ideal place for preliminary analysis.

With Twitter, you’ll be able to acquire perception into folks’s likes, passions, and trade.

There are a number of methods you are able to do a bit of reconnaissance with Twitter with out seeming creepy or stalkerish.

  1. Hashtag Analysis

Take a look at who’s tweeting into the hashtag. For instance, the #AdobeSummit hashtag has been busy for the final a number of weeks.

When you enter the hashtag after which click on “Folks,” you’re now capable of see everybody that’s becoming a member of within the dialog.

A fast scroll by means of the record and a overview of every bio gives you an thought of who you would possibly need to:

  • Start to talk with previous to the occasion
  • Make a reference to as soon as on the occasion

Whereas I’m already linked to Joe (and excited to satisfy in particular person), I’d need to get to know him based mostly on this tweet alone.

Preserve this in thoughts as you’re making new connections. Social media and convention connections are not any totally different than stay networking occasions. You might want to have commonalities and a purpose to take that relationship additional.

Now from right here, you’ll be able to go deeper into your analysis with Twitter Superior Search.

  2. Twitter Superior Search

Start with a easy Twitter overview. Take a look at their bio, tweets, interactions, favorites and lists. I’ll use my pal Jeff Sieh, a speaker at #SMMW17 for example.

A fast scroll by means of his Twitter profile and I see now we have a number of issues in frequent – social media, our love of Pinterest, and a goofy (albeit dry), humorousness.

Try it out your self. Write down 3-5 matters that you’ve got in frequent personally and professionally.

For me that record is perhaps:

  • Social media
  • Tech
  • Canines
  • Wine
  • Ocean

Or visible advertising as within the case of Brian Fanzo. We each share a love for the Adobe spark app.

After getting your record, now go to Twitter Advanced Search and use a selected search operator to seek out any tweets despatched together with these key phrases.

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Right here’s how that appears:

From:RebekahRadice “social media”

Now I can see all tweets despatched surrounding this subject. It’s a easy solution to filter by means of a large variety of tweets and get to the content material that issues.

[clickToTweet tweet=”“No business relationship is mutually beneficial if you don’t know their business.” @Funnelholic” quote=”“You can’t propose a mutually beneficial business relationship if you can’t understand their business.” @Funnelholic”]

  3. Followerwonk

I completely love this free instrument. With Followerwonk, you’ll be able to analysis particular folks, an trade, area of interest or space of experience.

Simply log in, click on on “search Twitter bios,” enter your key phrase and also you’re off and working.

 4. Twitter Lists

Add convention attendees to a particular Twitter record making it simple to maintain up with them earlier than and after the occasion.

I might recommend making this a public record so others can observe it. Share the record with convention attendees as you community to encourage interplay.

Right here’s the list created by Social Media Examiner for #SMMW17. This contains all audio system, making it simple to maintain up with tweets earlier than attending the occasion.

This record created by Deloitte contains all Adobe Summit Insiders. Following this record gives you a sneak peek behind the scenes in case you’re not capable of make it to Las Vegas.

Go in With a Giver’s Coronary heart

See how simple every of these instruments are?

Now if you meet folks at your occasion, you’ve got a basis. You possibly can simply discuss what pursuits them, moderately than merely promoting your self.

The aim is to go in with a giver’s coronary heart and mindset. What profit are you able to be to this particular person and how are you going to make a optimistic affect on their enterprise or life?

Too typically networking is considered as a one-way avenue. I see so many individuals strolling right into a convention with a bullhorn, able to blast their message to anybody that may pay attention.

Think about the distinction it makes if you are available in with a very reverse method.

To win the connection, you should be keen to go deeper. Take the time to arrange and also you’ll stand out in each first impression.

[clickToTweet tweet=”“If you’re tempted to upsell someone else, stop what you’re doing & upserve instead.” @DanielPink” quote=”“Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve instead.” @DanielPink”]

Faucet Into the Energy of Social Media

Social media is immediately’s model of old fashioned networking. Take your nose to nose assembly and lengthen it into an ongoing dialog.

Earlier than you even go away the convention, join throughout varied social channels.

Do your analysis and determine the place your contact spends their time. Is it Fb, Twitter, Instagram or possibly LinkedIn?

There’s no sense in connecting on a platform the place they’re not energetic. When you would possibly love LinkedIn, in the event that they’re not paying consideration – irrespective of what number of occasions you ship that InMail – it’s going to fall on deaf ears.

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When you’ve linked, start to sincerely work together with the content material they share. This is perhaps sending a birthday want or congratulating them on a brand new shopper.

It’s also possible to add them right into a system like Put up Planner to simply sustain with the content material they’re sharing on Fb and Twitter.

Go to Discover – Add of their Twitter or Fb URL – Click on Save and now all content material they submit or tweet populates into your account.

This makes it simple to share, work together, and sustain with them on social media.

Regardless of the case, be genuine in your conversations. As a result of, if there’s one factor I find out about relationship constructing on social media, it’s this.

[clickToTweet tweet=”“When you take a real interest in others, they’ll take a genuine interest in you.” #AdobeSummit” quote=”“When you take a real interest in others, they’ll take a genuine interest in you.” @RebekahRadice”]

Ship a Personalised Electronic mail

Assume e mail is useless? Assume once more!

Based on a Direct Advertising and marketing Affiliation examine, e mail is as efficient as ever.

Electronic mail advertising yields a mean 4,300% return on funding for companies in america. (Direct Advertising and marketing Affiliation)

Ideally, this primary contact level needs to be finished inside 72 hours, however depending on the size of time you’re on the occasion – this won’t be attainable.

The aim is to get in contact as fast as you’ll be able to, ensuring that the convention continues to be recent in everybody’s thoughts.

So what ought to this e mail seem like?

Make it easy, however memorable. Personalize your introduction, share why it was a pleasure to satisfy them and the particular purpose you’d like to attach.

Take a couple of moments to jot down what about your dialog stood out. Replicate on what struck a chord with you and any key takeaways.

It will present you paid consideration and aren’t merely trying to make a random connection.

Right here’s an instance:

Hello Diana,

Thanks a lot in your time at Adobe Summit. What a deal with to lastly meet you in particular person!

I used to be so impressed along with your use of Twitter and the way in which you personalize each interplay. You really have a present for making everybody you meet really feel particular.

We had mentioned a possible collaboration on a stay streaming undertaking and I needed to verify we proceed that dialog.

If you’re free subsequent Friday, I might like to seize lunch/cup of espresso. (If not in the identical metropolis, add in right here a observe up telephone or Skype name). 1pm PT can be good. Does it be just right for you as properly?

Wanting ahead to it!


As you’ll be able to see, the e-mail doesn’t should be lengthy or tremendous formal. The one issues that matter are this:

  • Be human
  • Make it private
  • Don’t promote

A spammy gross sales or customary type letter will immediately kill your probabilities of standing out.

Get Them Right into a Comply with Up System

The place do most individuals fall down of their enterprise? On the observe up!

After your preliminary assembly, get everybody right into a Contact Administration System.

Whether or not that is a web-based instrument or an old-school submitting technique, the important thing ingredient to observe up success is systemizing your contact factors.

This entails scheduled reminders that may preserve your relationships heat and energetic.

Most significantly, a system takes it out of your head so you’ll be able to give attention to what issues. As productiveness guru, David Allen says…

READ  We Whisper Too Quietly on Social Media

[clickToTweet tweet=”‘Your mind is for having ideas, not holding them.” – David Allen” quote=”‘Your mind is for having ideas, not holding them.” – David Allen”]

Use Instruments to Make Comply with Up Straightforward

Expertise has come a great distance in serving to you retain up along with your contacts. Use instruments to make sure new contacts are prime of thoughts.

A number of of my favourite instruments:


Nimble is a cheap CRM resolution with a complete lot of social energy. Use this to remain in contact by means of e mail, social media integration and undertaking administration workflows.


Insightly is simple to make use of and free with restricted performance. It really works as each a CRM and undertaking supervisor with customizable workflows.


This simple to make use of Gmail add on offers you all the data you want about you contact proper inside your Inbox.

See LinkedIn particulars whereas connecting on that platform, Fb and Twitter.

I’ve used this instrument for years and respect the benefit of use and the way simple the info is.

Use to trace convention attendees, set up new connections and see what they’re sharing throughout Twitter in real-time.

BONUS TIP: Publish an Article In regards to the Convention

Wish to actually capitalize on the occasion? Publish a observe up article!

Use the article to focus on particular moments shared between you and your new contacts, share classes discovered and have ideas from audio system or people who supplied invaluable perception through the convention.

It’s a good way to acknowledge these folks you met. Everybody likes to obtain public recognition. It will go a great distance in the direction of establishing a optimistic relationship and making an everlasting first impression.

And don’t neglect:

Most of your connections couldn’t attend the occasion. Give them your distinctive perspective on what made your time there extraordinary.

Your perception is exclusive and helpful to your viewers. It additionally goes a great distance in establishing your thought management round a specific subject. Don’t miss this chance.

The next move is spreading the phrase about your submit.

Promotion would be the key to getting this text seen. Use the occasion hashtag and ensure the article written is broadly distributed to all of your social networks.

When you’ve included folks in your article, you’ll be able to tag them on Twitter.

BUT, I warning to make use of this properly. Tagging folks only for the sake of it’s spammy and can lose you associates sooner than many different techniques.

Ultimate Ideas

Benefiting from your convention expertise is a vital piece many individuals miss. Most certainly as a result of it’s not simple.

It takes planning, execution and a dedication to staying in entrance of your contacts.

All of it takes tenacity. Don’t quit earlier than you’ve even begun.

[clickToTweet tweet=”“Agile networking means continuous learning and talking to people.” @sensiblefolk @NancyRichmond” quote=”“Agile networking means continuous learning and talking to people in your field.” @sensiblefolk via @NancyRichmond”]

Put together to win each second (and relationship) at your subsequent occasion by getting began immediately.

You by no means know who or the place that subsequent alternative would possibly come from!

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Full disclosure: Hyperlinks on this web page could also be affiliate hyperlinks which signifies that in case you resolve to purchase, I’ll earn a fee. 3 issues it’s good to know: I solely suggest merchandise I exploit inside my very own enterprise, am extraordinarily pleased with, and may confidently promote.

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