How 25 Brands Make the Most of Visual Content on Social Media

Are you utilizing visible content material inside your social media posts?

Need to know how one can benefit from visible advertising on Fb, Pinterest, Instagram, and extra?

Certain you do!

As a result of right here’s the fact.

Should you’re not creating visually interesting content material that captures viewers consideration, your competitors is.

Graphics can inform your organization story, increase consciousness, and drive extra site visitors to your services or products.

So how are you going to create visible content material that helps you higher join together with your followers and followers?

Be part of me on this have a look at 25 manufacturers that make the MOST of visible content material on social media.

How 25 Manufacturers Make the Most of Visible Content material on Social Media

1. Volkswagen

Volkswagen claims that every one folks and all issues have a narrative to inform, and also you see this evidenced in every of their Fb posts.

Throughout their Web page are visible tales about VW vehicles and their clients. Whether or not you wish to study VW historical past, perceive the heritage of the Beetle or discover your subsequent automobile, Fb is the place to do it.

Every picture is designed to additional the tradition and expertise across the Volkswagen model. Watch (and study) as they spotlight vital milestones inside the firm by weaving a robust story into every publish.

2. Starbucks

Starbucks has a presence on a number of social media platforms, each efficiently expressing what the model is all about.

Their use of visible advertising is bursting with character and originality, and though Starbucks typically makes use of posts to promote merchandise, it’s achieved in a inventive and refined approach.

It is a lesson many firms have but to study: Generally much less is extra… particularly in the case of visible content material.

3. Bud Gentle

Bud Gentle has an lively and vibrant Fb Web page ripe with visible advertising.

From colourful graphics to native video, Bud Gentle has created an interactive Fb group via visible media.

They usually’re not afraid to let their followers take part on the enjoyable. They constantly invite followers to submit private pictures.

Whether or not a day on the seashore or an occasion Bud Gentle is selling, viewers participation offers the Web page a novel “small city” really feel.

4. Dunkin Donuts

This model’s visible advertising is so upbeat, colourful and scrumptious wanting that customers can’t tear their eyes off it.

Dunkin Donuts posts are 100% in keeping with their model: They’re vibrant, imaginative, and cheerful. Humor makes the posts in style and shareable.

The model by no means does direct promoting, as a substitute selecting to indicate off their product in an uncommon approach.

5. Kate Spade New York

The success of Kate Spade New York lies of their use of shade, which alone is essential to efficient visible advertising.

Because the model focuses on daring and classy put on, they use their posts to proceed showcasing their model and their work.

Kate Spade New York’s use of graphic prints, crisp shade and playful sophistication makes them a robust presence on Fb (and probably the most adopted manufacturers on Pinterest).

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6. Goal

Goal makes use of a number of boards on Pinterest to market their retailer and merchandise. Though every board exemplifies a unique advertising technique, all of them use partaking and informative graphics.

Goal doesn’t simply publish pictures of their merchandise, like many different manufacturers do. They mix photos with textual content to create enjoyable and shareable photos.

7. Nike

Nike understands advertising on Instagram in addition to the mentality of their target market, and so they use this information to successfully showcase their model.

The model likes to publish inspirational hashtags and pictures displaying on a regular basis moments associated to sports activities. The main focus is on talking to everybody who has a dream and inspiring them to ”Simply do it!”

8. Sharpie

Any inventive soul will love the Sharpie Pinterest web page.

Advertising and marketing a easy product with a restricted selection and few makes use of might be fairly tough, however Sharpie has succeeded in turning its Pinterest web page into one thing extra!

Sharpie supplies useful suggestions and artistic concepts — all of them fascinating sufficient to be shared.

9. tHe Horse Footwear

tHe Horse Model sells watches, however does it in a easy but fascinating approach.

Their technique might be described in a single phrase: “Consistency.” Day by day, they publish visible posts on Fb, all of them that includes various kinds of folks carrying their watches.

The folks and the locations are completely different, however the watches are at all times the identical. This consistency tells folks what to anticipate and retains them coming again every day to see who will put on the watch at present.

10. Grammarly Playing cards

Grammarly is a web based proofreading and correction service with a wonderful visible advertising technique.

Their Pinterest web page is full of humorous and interesting content material that individuals get pleasure from and ceaselessly share.

The humor and wit are coupled with enticing photos the Grammarly Playing cards viewers can’t ignore.

11. Oreo

Oreo is aware of the way to maintain an viewers glad and actively engaged.

The visuals the model posts have all of it — together with wit, tradition and parodies. They take any in style occasion or leisure replace and work their cookie proper into it.

This makes Oreo posts enjoyable and shareable.

The time it takes Oreo to react to an unexpected occasion is phenomenal. The model’s quick response to the Superbowl (“You possibly can nonetheless dunk at midnight”) received widespread recognition.

12. Lisa Curry

Lisa Curry, an Olympic athlete, private coach and author, is a queen of visuals.

She combines nice quotes with eye-catching photos to create visually interesting graphics that get shared like hotcakes on her Pinterest and Fb pages.

Lisa typically chooses inspirational quotes to unfold her message of well being and wellness.

13. IHOP

IHOP’s Instagram web page is full of colourful and mouth-watering photos which have their viewers out the door and heading in the direction of the closest IHOP in mere minutes.

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Not solely do their posts present colourful and delicious-looking photos, however in addition they have an upbeat humorousness.

IHOP caters to their (typically younger) crowd by posting memes, customer-submitted photos and unbelievable meals pictures.

14. House Depot

House Depot is aware of their viewers, and the model successfully markets to them.

Their posts are made for owners and those that love creating one thing sensible and good wanting.

Their Instagram web page is full sensible, authentic and artistic concepts.

15. Dr. Pepper

The Dr. Pepper model is aware of the way to make their content material interesting.

They’ve a expertise for turning their product into nice visuals which are each enticing and humorous.

The content material they publish on their Fb web page is proof that design is simply as vital an element as written copy.

16. Cook Smarts

The graphics posted by Prepare dinner Smarts are a unbelievable instance of how visible advertising needs to be used.

Their Twitter web page is stuffed with shareables: easy photos with witty and artistic textual content.

In addition they have quite a few infographics which offer their viewers with useful suggestions and different data. 

17. Coca-Cola

Coca-Cola’s content material advertising technique is constructed on visible advertising. They supply their viewers with enjoyable, colourful and quirky visuals which are straightforward to love and share.

The corporate concentrates its efforts on interactive content material to maintain their viewers engaged.

Coca Cola additionally has uniquely designed animated gifs and loads of model memorabilia that reminds the viewers whose web page they’re on.

18. Aeropostale

Aeropostale is aware of its fashion-savvy viewers and successfully caters to their tastes.

The model posts easy, but pretty, photos that includes an ensemble of garments and equipment that go collectively to create one distinct look.

By this technique, Aeropostale advertises its personal garments (that are on the middle of the composition) offers its viewers concepts about what goes effectively with what, and creates a particular model look.

19. Entire Meals

Moreover providing their clients wholesome, natural meals, Entire Meals additionally supplies followers with distinctive and informative visible graphics.

It is a model that is aware of the way to inform a narrative visually and make it interesting to all.

Though they’ve some product ads, most of their posts embrace nice photos mixed with useful recommendation.

20. Taco Bell

Taco bell is aware of the way to seize their viewers’s consideration and maintain it.

The colourful colours and creative look of their graphics get their posts observed.

Though among the graphics they publish on Instagram are promoting their merchandise, most easily showcase the product in a creative and enticing approach.

21. AMC Theaters

AMC makes use of a really efficient visible advertising technique on Pinterest. They transport their viewers to a world of movies via enticing movie-lover memorabilia.

AMC’s Pinterest posts by no means promote AMC immediately, however entertain and inform their viewers.

In addition they publish quite a few fan pictures, and giveaways which maintain their followers loyal and engaged.


22. GoPro

The very nature of the GoPro makes it the proper model for visible content material advertising.

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In any case, no phrases are essential to market their GoPro cameras – their pictures say all of it.

The standard of the pictures and their excessive setting assist these graphics get shared like wildfire.

23. Jetsetter

Should you mix Jetsetter, Pinterest and visible advertising the result’s unbelievable success.

The model efficiently makes use of a number of visible advertising methods to make their reputation soar.

First, they publish beautiful images (guaranteeing them lots of of reposts).

Then, they mix these pictures with journey or inspirational quotes — making them much more shareable among the many model’s public.

Final however not least, Jetsetter efficiently engages their followers with contests — an enormous drawing card for them.

24. Honey Bunches of Oats

This cereal firm has lengthy found out the key of visible content material advertising via social media.

All of their posts on Fb are visible, and humor is their finest weapon. Honey Bunches of Oats creates humorous and memorable visuals which are straightforward to share.

Most of their graphics have the model’s brand connected to it, so it continues to remind the customers who’s behind the nice pictures and the witty humor (even when the graphic is taken out of context).

25. Worldwide Delight

This iced espresso model is aware of the way to use visible advertising to realize reputation. They make the most of a number of approaches.

First, they publish colourful and mouth-watering pictures that get quite a few shares — particularly on a scorching summer time day.

Subsequent, they add useful hints or concepts to their graphics to maintain their viewers and engaged.

Final, however not least, they take visible advertising to the subsequent degree by posting cool iced-coffee-related pictures despatched in by their followers.

This will increase engagement whereas making their followers really feel like they’re part of the model.

Remaining Ideas

Whereas your competitors is likely to be utilizing visible content material, most firms are nonetheless falling quick.

You’ve gotten a chance to create a constant technique and make your visible mark.

Perceive every visible social community, the way it works, and what your viewers is in search of. You possibly can’t take a one-size-fits all method.

Be taught the language of that community after which create customized visuals that let you know message and distinctive story.

Your corporation can succeed at visible advertising. The secret is to create differentiation and stand out among the many noise.

Do you’ve got manufacturers to appoint to this listing of champs?

Or observations in regards to the ones I’ve listed?

Let me know within the feedback. Let’s speak!


Initially written by Rebekah Radice and posted on Submit Planner.

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Full disclosure: Hyperlinks on this web page could also be affiliate hyperlinks which implies that in case you determine to purchase, I’ll earn a fee. 3 issues you have to know: I solely suggest merchandise I take advantage of inside my very own enterprise, am extraordinarily pleased with, and might confidently promote.

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