Undecided methods to take advantage of out of your Twitter content material?
Questioning methods to get extra mileage out of each single tweet?
Repurposing content material is a secret all sensible Twitter entrepreneurs use to maximise publicity.
Not solely do you breathe new life into content material you’ve already created…
…However you prolong the attain of your tweets.
That’s what makes this sensible Twitter content material technique easy, however highly effective.
As an alternative of making, curating and tweeting content material all day lengthy, you repurpose your hottest content material.
Need to get began?
Beneath are 13 methods you’ll be able to take a single tweet and switch it into 13 new items of media.
What does “repurposing content material” imply?
I’m certain you’ve examine individuals who repurpose their content material, and perhaps you’ve tried it your self, however do you REALLY know the ability of repurposing?
Every bit of content material you create begins with an concept…a good suggestion.
You map out the framework for a way that concept will supply worth to your viewers.
You present suggestions and options that may remedy their issues.
In different phrases, you craft a bit of content material you’re happy with.
Now what? That’s it?
That is the place the energy of repurposing is available in.
The dear concepts you had if you sat down to write down that piece of content material don’t all of a sudden grow to be ineffective after you tweet.
As a matter of reality — you should utilize that very same concept to create dozens of further items of content material — throughout a number of channels.
Repurposing content material is a mindset. It’s a content material philosophy that may help you crank out prime quality content material quick and steadily (typically leaving individuals scratching their heads).
It’s a manner to make sure that your concepts all the time keep related and top-of-mind.
It’s a strategy to repackage your Twitter content material in new methods that may entice a brand new viewers.
Let’s take a single tweet for instance
I can consider 13 methods you’ll be able to repurpose a single tweet.
However earlier than you get began — you could have some good tweets to select from!
I like to recommend clicking over to 13 Good Tweets You Can TOTALLY Copy Proper Now (Templates Included).
Or, higher but…
Use the Put up Planner app to select from 1000’s of viral images you’ll be able to tweet.
That is content material that’s already confirmed to achieve success, and it’ll take all of the guesswork and day out of discovering content material to tweet.
IMHO, it’s a no brainer!
When you’ve began tweeting tremendous good content material, right here’s what to do subsequent:
Test your Twitter Analytics. Which tweet bought essentially the most engagement over the previous 90 days?
I went into my very own Analytics and located that my tweet with the very best engagement over the previous 90 days was a tweet that confirmed a slice of bacon and hash browns that regarded like a wookie.
That tweet had a 5.8% engagement fee, which is fairly excessive.
(All credit score for this Star Wars breakfast work-of-art goes to Carrie Elle)
As you see, there was one other tweet with nearly 3 occasions as many impressions, however what we’re taking a look at right here is engagement.
An alternative choice is to take a look at your Google Analytics to see what your hottest posts are and repurpose these.
However since we’re specializing in repurposing a profitable tweet on this submit, we’ll follow Twitter Analytics.
The tweet with the Chewbacca bacon will work simply high quality.
(in spite of everything, who doesn’t like bacon?)
Both manner, repurposing content material will construct thought management and affect round your area of interest.
Now comes the enjoyable half
Take a look at the listing under and comply with the journey of social media engagement that may come from one tweet.
1. Create a SlideShare of Prime Ideas
You would simply create a SlideShare that offers step-by-step instructions. Right here’s one we created some time again that did precisely that.
Simply suppose, if I repurposed my tweet right into a slidedeck, anybody might make their very own wookie bacon on Saturday morning! ?
However it doesn’t matter what tweet you’re repurposing, bear in mind:
Tutorials work effectively on SlideShare. Discover a strategy to train and inform, not promote.
2. YouTube Video of SlideShare
You may flip your tweets into SlideShares and people into YouTube movies.
Or flip it round. Flip your YouTube movies into SlideShares.
Higher but, do each so that you get essentially the most attain.
It’s easy when you concentrate on your trade and all that you just tweet about every day. Think about one thing like this from Expertise Guru’s.
It’s brief and to the purpose, however highly effective in it’s skill to achieve a complete new viewers.
Now take that video and tweet it!
Gone are the times when you must rent a designer for a shocking infographic!
There are many free instruments that you should utilize to create your personal infographic rapidly and simply.
I like to recommend making an attempt Canva, PiktoChart or GoodLabs.
You would simply take your unique tweet and break it down into one thing extra detailed just like the SlideShare or YouTube you created.
It will barely require any extra work.
See how straightforward this repurposing stuff is?
4. Livestreaming (Periscope, Fb Dwell)
Individuals wish to see you making this Star Wars breakfast so livestream it!
Livestreaming lets you join together with your viewers on a complete new degree.
When the recording is full, write a comply with up submit and embed the livestream proper into your website.
At this level, you’re turning into fairly well-known to your wookie breakfast.
Klout has even added Star Wars to your listing of knowledgeable matters, and individuals are beginning to ask you some particular questions.
One Twitter follower requested, “How do make scrambled eggs and fruit seem like Star Wars too?”
5. Share a Query on Quora
Now could be the right time to share that query on Quora.
Get some nice solutions? Tweet a hyperlink to them!
6. New Weblog Put up
After occupied with methods to reply that query, you determined to write down a 3rd weblog submit that explains methods to create scrambled egg tie-fighters and switch blackberries into Millennium Falcons.
There are such a lot of individuals partaking together with your content material now!
Maintain the momentum going.
You might be nowhere near being completed with repurposing that single tweet!
You’ve bought loads of content material now to make some PowerPoint slides and host a webinar.
You invited one other Star Wars fan to co-host the webinar with you, and also you’re each selling it in your social networks.
On this webinar, you’ll discuss all types of Star Wars meals designs — and naturally you’ll circle again round to the unique wookie bacon and hash browns.
In any case, it’s difficult getting that wookie shade of brown excellent, however you’ll instruct your viewers methods to do it simply!
Oh, and whilst you’re at it, go forward and create one other SlideShare to your webinar.
8. Quote Photos for Twitter
Quote photographs work effectively on Twitter, and so long as you bear in mind to make use of a hashtag in your tweet, you’ll be able to seize the prime actual property in Twitter search (in case your image is top of the range).
Pull the photographs from the Star Wars breakfast meals you created to your webinar slides (they’re proper there in your digicam roll).
Use a photo-editor to crank up the colours (vibrance, saturation, distinction, brightness) and optimize every picture for Twitter.
In different phrases, make it a horizontal picture. Vertical photographs don’t get as a lot engagement on Twitter.
— Rebekah Radice (@RebekahRadice) September 23, 2016
Then, drop these photographs into Canva, Relay or Over so as to add a Star Wars quote on every one.
Now tweet these with a hyperlink to your weblog and the #StarWars hashtag.
You’re actually in your manner now!
However we’re not completed but…
9. Bullet Level Photos for Pinterest, Fb and G+
When you’re at it creating these Twitter photographs, how about create some personalized graphics for Pinterest, Fb and G+?
Not like Twitter, you should utilize a vertical picture on the opposite 3 massive websites, and so they sometimes do effectively (once more, IF your photographs are prime quality).
As an alternative of placing a quote on these images, how about put a humorous bullet level listing with 4 the explanation why bacon and wookies mixed make the most effective breakfast ever.
10. E mail Autoresponder Collection
It’s time to get your e-mail listing included on all this Star Wars enjoyable.
It’s the right time to assemble all of the content material you’ve gotten to date and create an autoreponder collection.
Don’t neglect to incorporate a call-to-action!
11. Interview / Podcast
Now you’re most likely about 3 weeks into the repurposing challenge to your tweet.
Individuals are beginning to ask you some very particular questions on your kitchen.
They wish to know what sort of knives you employ when creating your Star Wars creations, and so they wish to know if one type of bacon works higher than one other.
You’ve determined to ask your favourite meals artist on Twitter to be the particular visitor in your podcast.
You’ll reply all of the questions that folks have about your wookie design and kitchen, and also you’ll additionally interview the meals artist about basic suggestions and tips to avoid wasting time whereas making meals artwork.
The interview goes even higher than anticipated, and now you’ve gotten loads of content material for a brand new weblog submit too!
Don’t neglect to embed your podcast.
12. Free Bonus Materials for New Decide-In Subscribers
You guessed it!
Now when anybody opts into your e-mail listing, they’ll obtain a hyperlink to your weblog submit and podcast — which can give them 15 time-saving knowledgeable tricks to make meals designs lickety-split.
You didn’t even understand this was going to occur…however all of a sudden you’re an knowledgeable on Star Wars meals designs.
You might have a lot content material now that it could be good to consolidate it multi function place.
How about an book?
Don’t run and conceal!!
Many individuals are intimidated by the considered placing collectively an Book, however simply bear in mind, you don’t have a deadline so you’ll be able to take your time with it and have enjoyable!
I lately wrote my first Book, and it was a beautiful expertise.
Mine was about 18 pages (gDoc), which interprets to a few 25 web page Book (with the design).
You may click on over to Fiverr to search out the right designer who can carry your phrases to life!
I like to recommend studying Find out how to Create an Book from Begin to End [+18 Free Ebook Templates].
There you go!
You might have now taken a single tweet and repurposed it 13 occasions.
With every repurpose, you’re additional establishing your self as a pacesetter in your trade.
While you add all of the social media promotion that goes together with these 13 ways, you’ve gotten a whole advertising and marketing marketing campaign that may proceed to generate web site site visitors for months after it’s over.
So go select your most partaking tweet and get to work.
There’s all types of on-line goodness ready for you on the opposite aspect!!
(picture credit score: Carrie Elle)
Put up written by Diana Adams and initially discovered on Put up Planner.
Full disclosure: Hyperlinks on this web page could also be affiliate hyperlinks which implies that for those who determine to purchase, I’ll earn a fee. 3 issues you could know: I solely suggest merchandise I take advantage of inside my very own enterprise, am extraordinarily proud of, and might confidently promote.